by Kelly Parrett | Jul 9, 2024 | Audience Targeting, Social Media Advertising
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
by Deep Sync | Jun 24, 2024 | Audience Targeting
It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...
by Deep Sync | Mar 15, 2024 | Audience Targeting, Third-party Datasets
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
by Kelly Parrett | Feb 12, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...