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Facebook Ad Targeting: Explore Strategies That Work

Facebook Ad Targeting: Explore Strategies That Work

by Deep Sync | Apr 30, 2025 | Audience Targeting, Social Media Advertising

For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
Residential Mailing Lists: What Marketers Need to Know

Residential Mailing Lists: What Marketers Need to Know

by Deep Sync | Apr 29, 2025 | Audience Targeting, Consumer Data, Direct Mail, Move and Property Data

Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many Even amid the immense popularity of digital platforms, direct mail is an essential component of many businesses’ marketing strategies. With 61% of...
Lookalike Modeling: How to Get Started

Lookalike Modeling: How to Get Started

by Kelly Parrett | Apr 18, 2025 | Audience Targeting, Direct Mail

Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...
AI Lookalike Audiences: A Complete Guide

AI Lookalike Audiences: A Complete Guide

by Kelly Parrett | Jan 31, 2025 | Audience Targeting, Social Media Advertising

As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
What Is Third-Party Data? The Ultimate Guide for Businesses

What Is Third-Party Data? The Ultimate Guide for Businesses

by Deep Sync | Jan 20, 2025 | Insights

Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because...
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