Smart companies know that first-party data is a differentiator. But, they also know that first-party data is rarely enough on its own, even for those companies with vast data assets. Incomplete profiles, stale data, and narrow areas of expertise often limit what teams...
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it’s become more difficult for companies to monetize their data...
