Influenced by a number of unique factors, including economic volatility and social uncertainty, today’s consumers are desperate for genuine, honest brand communication that recognizes the individual. Performant Audiences to Reach Modern Consumers Custom Audience...
Digital marketing has dominated businesses’ promotional efforts for years, but that doesn’t mean direct mail is irrelevant! In 2026, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion...
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many Even amid the immense popularity of digital platforms, direct mail is an essential component of many businesses’ marketing strategies. With 61% of...
In today’s eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic...
