For nonprofits today, fundraising can feel like an uphill battle. Between rising postal costs, donor fatigue, and an increasingly crowded digital landscape—it’s harder than ever to break through the noise and connect with donors. Without a strategic, data-driven...
Digital marketing has dominated the industry for years, but that doesn’t mean direct mail is dead! In 2025, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion rates, and lasting brand...
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
