Why more data hasn’t translated into better execution, and where it breaks down before voters are ever reached Political campaigns have never had more data. Voter files are richer, media spans CTV, streaming, and programmatic environments, and targeting has become...
For political agencies, every second counts. As advertising ramps up for the 2026 midterms, tight campaign timelines demand rapid execution; waiting days to activate voter lists is far from ideal. Traditional onboarding methods can be slow and inefficient, and...
Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...
