by Paul Turner | Sep 12, 2023 | Audience Targeting
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
by Kelly Parrett | Aug 4, 2023 | Company Updates
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now beta destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta destinations in...
by Kelly Parrett | Aug 3, 2023 | Audience Targeting, Insights
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
by Deep Sync | Jul 25, 2023 | Audience Targeting, B2B, Company Updates, Uncategorized
We are thrilled to announce the latest addition to the Deep Sync One data marketplace: Compact B2B! This business dataset opens up a world of possibilities for businesses seeking to connect with their target audience of business buyers. Whether you’re looking to...
by Deep Sync | Jul 20, 2023 | Uncategorized
If you’re like most businesses, you’re probably collecting a ton of data about your customers. Some companies even collect data without knowing when they’ll use it—just in case they need it in the future. But this approach isn’t effective. You need...