The world of nonprofit fundraising is more competitive than ever before. Behind each essential cause and community in need are worthy nonprofits raising money on their behalf. This competitive landscape doesn’t mean your organization should throw in the towel—instead,...
Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. But, what is data enhancement? And, how can it impact your, or your...
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
