For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving!

2024 is expected to see a record-breaking holiday shopping season with $240.8 billion in online sales—an 8.4% increase from last year. That makes it more important than ever for retailers to make the most of the season!

Deep Sync One’s new integration with Shopify enables businesses to upload their customer data into Deep Sync One with the touch of a button, making it easier than ever to access industry-leading data solutions.

Here’s how this integration can help retailers more effectively use their customer data to power their holiday campaigns, boosting reach and engagement.

Customer Data Powers the Best Holiday Marketing Campaigns

Holiday shoppers are expected to spend a record $902 per person, on average, before the new year. That makes it crucial to reach highly interested customers with your holiday marketing efforts.

To achieve better performance for your holiday marketing campaigns, it’s important to focus on:

• Using first-party data to improve and scale campaign targeting.
• Reaching shoppers that are likely to make a purchase.
• Serving ads to holiday shoppers on the right channels. 
• Informing campaigns with customer insights.

All of this can be achieved by using your Shopify customer data! Using first-party data can help your business create more personalized campaigns, reach interested shoppers, and improve return on ad spend (ROAS). 

Why Do Businesses Use Deep Sync One and Shopify?

Both Deep Sync One and Shopify help businesses scale their operations through easy-to-use technology.  

What is Shopify?

Shopify is a cloud-based commerce platform that enables over 2 million U.S. retailers to build and run online shops for their businesses. 

With tools for creating a website, shipping products, setting up discount codes, and more, this platform makes it easy for small businesses to gain an online presence. And with Shopify’s new AI tools, sellers now have access to AI-powered resources like sales reports and customer behavior patterns. 

What is Deep Sync One?

Deep Sync One is a self-service platform that provides instant access to third-party audience data and first-party data solutions. This platform is powered by Deep Sync’s deterministic identity spine which has coverage on 97% of U.S. consumers.

Within Deep Sync One, users can access tools including: Audience Builder, Enhanced Onboarding, Lookalike Audiences, Customer Insights, and more. These data solutions help large and small businesses leverage their customer data for more effective campaigns.

How Retailers Can Benefit During the Holiday Season

Retailers and small businesses can now seamlessly activate their customer data from Shopify into Deep Sync One with the touch of a button, providing access to industry-leading data solutions. 

This seamless process empowers Shopify retailers to drive more impactful campaigns and reach more consumers who are likely to engage with their brands.

Extract Customer Insights from First-Party Data

Small businesses don’t often have the skill or bandwidth for detailed data analysis. Deep Sync One solves this challenge by making customer insights accessible to users.

A free Customer Insights report can help businesses learn more about their current customers’ demographic and psychographic makeup. These insights can be used to inform holiday campaigns, identify significant audience segments to target, and better personalize communications.

For example, if a small business is interested in creating holiday gift guides showcasing their products, an Advanced Customer Insights Report can provide a demographic breakdown of details like gender and marital status. If a significant percentage of your customer base is married, a campaign about “The Perfect Gift For Your Wife This Christmas” may be especially effective!

These insights can help get shoppers in the holiday spirit and encourage them to support your business.

Use Digital Advertising to Drive Holiday Sales

This holiday season, digital channels are predicted to be more impactful than ever for retailers. 57% of customers plan to purchase their holiday gifts online. And, the majority (53%) of online shopping purchases are expected to occur on mobile devices. 

It’s more important than ever to serve shoppers your holiday ads on the right channels. Whether you’re advertising seasonal discounts, new products, or free shipping, using your own data more effectively can help you improve your ROAS.

Expand Your Social Media Holiday Campaigns

Digital competition peaks during the holidays. Retailers can gain an edge by using their current customer data to model new audiences.

Social media lookalike audiences boost your ad campaigns by creating audiences that share commonalities with your existing customers. These audiences contain prospects that share similar attributes with your existing customers, including interests or demographics. These commonalities make them more likely to be interested in your product or service, boosting your reach and engagement during peak season.

Through Deep Sync One, Shopify retailers can build and activate lookalike audiences on Meta and TikTok. Since 55% of TikTok users are likely to discover new brands and make holiday purchases, these modeled audiences can be highly effective!

Reach Current Customers on TikTok, Meta, and The Trade Desk

Enhanced Onboarding on Deep Sync One can help you reach more of your existing customers by maximizing match rates on TikTok, Meta, and The Trade Desk. This data solution enhances retailers’ Shopify customer data with additional identifiers, increasing the likelihood of a downstream match. 

This service can help retailers reach up to 25% more of their customers with their social and programmatic campaigns.

Social Media Enhanced Onboarding

Deep Sync One can provide Enhanced Onboarding to Meta and TikTok, helping retailers reach their customers with their social media holiday campaigns. 

Many retailers are looking to make the most of “Q5”—the time period between Christmas and the early new year. According to TikTok, Q5 is ideal for capturing the attention of audiences who “are actively seeking new deals, trends, and products to kickstart their new year.”

This time of year presents a prime opportunity for brands to connect with shoppers and drive post-holiday sales. So, make the most of it by using Enhanced Onboarding to reach your current customers on social media!

Enhanced Onboarding on The Trade Desk

As the colder weather hits the Northern U.S., many consumers are on their devices more than ever. From streaming holiday movies to spending more time indoors, the winter presents a huge opportunity for programmatic advertising!

Deep Sync One provides an enhanced onboarding solution that enables advertiser clients on The Trade Desk platform to participate in UID2 to expand their audiences and work towards improving precision to reach more of their customers online. 

If you’re looking to use The Trade Desk to advertise programmatically across various channels, such as display, video, social, and connected TV, enhanced onboarding can make your campaigns more effective.

Improve Your Holiday Marketing Strategy with Deep Sync One

The best holiday campaigns start with first-party data! Deep Sync One can help you use your Shopify customer data to power your holiday promotions. Simply create a free Deep Sync One account to get started!

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How Deep Sync One’s Shopify Integration Works

After making a Deep Sync One account, navigate to File Uploader. Then, select Shopify as your Data Source.

Follow the directions to log in and select your data. When done, your data file will be uploaded to your Deep Sync One account and available to use for our data services!