Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
As your business grows, it’s important to strategize how to expand your customer base. While you need to develop your current client relationships, failing to convert new leads and tap into new markets can eventually plateau your company’s sales and revenue....
Fine-tune your youth marketing with best-in-class student marketing data from on Deep Sync One! Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 20% of the United States population. And as more...
As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
