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Lookalike Modeling: How to Get Started

Lookalike Modeling: How to Get Started

by Kelly Parrett | Apr 18, 2025 | Audience Targeting, Direct Mail

Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...

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