Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
As a marketer, you know that data is critical to your success. However, simply having the right data isn’t enough. With 87% of marketers reporting that data is their company’s most underutilized resource, businesses need to upgrade their data-driven marketing...
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many Even amid the immense popularity of digital platforms, direct mail is an essential component of many businesses’ marketing strategies. With 61% of...
Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
