Healthcare organizations must communicate with their audiences to ensure their services are at the top of patients’ minds when they need medical care. However, as a healthcare professional in an ever-changing communications landscape, you may not know how to reach...
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
The U.S. Postal Service has recently announced another increase in postal rates; by January 19, 2025, the costs of various shipping services will increase. Since 2023, mailing rates have increased the most in USPS’s history. For marketers and advertisers who heavily...
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
