As a marketer, you know that data is critical to your success. However, simply having the right data isn’t enough. With 87% of marketers reporting that data is their company’s most underutilized resource, businesses need to upgrade their data-driven marketing...
Marketing today moves quickly. With audiences across multiple platforms and channels, brands must deliver connected, relevant experiences. However, marketing silos often get in the way. Silos form when teams, data, and tools aren’t connected. While they may seem...
