Collaboration enables political campaigns to activate voter data across programmatic media ahead of the 2026 U.S. midterm elections.
Deep Sync today announced an expanded partnership with global programmatic media company MiQ to help political campaigns translate voter data into digital audiences more efficiently across media environments.
Modern political campaigns rely heavily on data, but translating voter datasets into actionable digital audiences has historically been slow and operationally complex. Political agencies often operate under extreme time pressure, with short campaign windows, rapidly evolving messaging strategies, and the need to activate audiences quickly.
The expanded partnership between Deep Sync and MiQ is designed to help address this challenge by enabling campaigns to move from voter data to digital activation in a fraction of the time compared to traditional workflows.
Deep Sync’s deterministic identity-resolution technology converts first-party voter datasets into privacy-safe digital identifiers, enabling campaigns to build identity-driven, addressable audiences that can be activated across major advertising platforms, including The Trade Desk, Meta, TikTok, Google Ads, and DV360. Through MiQ’s programmatic activation and analytics capabilities, those audiences can then be deployed across connected TV, digital video, and other programmatic media environments.
“Political campaigns require speed, precision, and the ability to activate voter data quickly” said Pieter De Temmerman, CEO of Deep Sync. “Our partnership with MiQ helps agencies translate voter data into addressable digital audiences that can be deployed across today’s modern media channels.”
The collaboration builds on work the companies conducted during the 2024 U.S. election cycle, supporting agencies seeking faster activation and more precise digital targeting.
“Political campaigns need scale and speed in their media investments” said Jesse Contario, Regional Vice President, Southeast and Political, MiQ. “Our work with Deep Sync helps campaigns translate high-quality identity data into real programmatic performance during the 2024 election cycle, and we’re bullish on the opportunity ahead in 2026.”
Agencies using Deep Sync’s platform enable audiences in hours, in many cases with matching and onboarding in under one hour, while increasing addressability to key programmatic platforms by approximately ~25% on average, and up to ~120% on live campaigns. Once prepared, these audiences can be activated through MiQ’s programmatic capabilities in under 48 hours, with incremental reach improvements of up to ~53%.
Identity resolution can also expand campaign reach. By linking individual voter records to household-level identity signals, campaigns can improve addressability and expand the potential reach of their digital audiences.
MiQ’s programmatic capabilities enable those audiences to be activated across digital environments, helping campaigns optimize delivery, improve targeting accuracy, and measure media performance.
As the 2026 election cycle accelerates, campaigns are under increasing pressure to move faster from voter data to digital media execution. By combining identity resolution with programmatic activation, Deep Sync and MiQ aim to help political advertisers translate data into measurable voter engagement across today’s fragmented digital landscape.
About MiQ
MiQ is a global advertising technology company that works with advertisers and agencies to enhance their campaign performance through data- and technology-driven programmatic solutions. Founded in 2010 in London, UK, MiQ today operates out of more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help its clients make more informed decisions, optimize their digital campaigns, and maximize their return on investment (ROI). As part of this offering, MiQ developed Sigma—its industry-recognized and award-winning AI-powered ad technology—which integrates multiple data sources and signals to provide a more comprehensive view of audience behavior. With this approach, MiQ enables brands and agencies to execute strategies that are more efficient, measurable, and results-oriented.
Media Contact
MiQ
Erica Ashner, PR Director
Erica.Ashner@Miqdigital.com
About Deep Sync
Deep Sync is an independent provider of deterministic identity and data solutions that power people-based marketing. The company enables brands and agencies to connect offline and digital signals, transforming fragmented data into accurate, persistent customer identities for targeting, measurement, and activation across channels.
Built on a deterministic identity foundation and high-quality data, Deep Sync delivers scalable audience solutions designed for accuracy over guesswork. Its identity infrastructure supports seamless activation across modern media environments, helping organizations reach real people with precision. The company’s data powers approximately 5% of all mail delivered annually in the United States, reflecting its scale and reliability as a trusted identity provider.
Media Contact
Deep Sync
Julia Andrade, Product Marketing Director
julia@deepsync.com
0 Comments