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5 Ways Data Can Upgrade Your Email Personalization

5 Ways Data Can Upgrade Your Email Personalization

by Deep Sync | Nov 15, 2024 | Email Marketing, Reseller Partners

There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging.  Not only does this...
Experiencing Identity Chaos? Adopt An Integrated View Of Identity

Experiencing Identity Chaos? Adopt An Integrated View Of Identity

by Paul Turner | Sep 26, 2024 | Data Quality, First-party Data Solutions

Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
How to Leverage Customer Data for Small Business Growth

How to Leverage Customer Data for Small Business Growth

by Deep Sync | Aug 20, 2024 | First-party Data Solutions

Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...
Using Data to Improve Direct Mail ROI

Using Data to Improve Direct Mail ROI

by Kelly Parrett | May 3, 2024 | Direct Mail, Reseller Partners

For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
Using Your Customer Data: Best Practices

Using Your Customer Data: Best Practices

by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions

With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...

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