Success Use Case
Segment:
Political Agency
Company:
Push Digital Group
Challenge:
Slow, fragmented onboarding processes and low match rates when activating voter files across platforms
Solution:
Enhanced Onboarding within Deep Sync One, leveraging deterministic identity to match and activate audiences in hours
Outcome:
Faster activation timelines and an average +25% increase in match rates across programmatic and social platforms
Overview:
Push Digital Group needed a more efficient way to turn voter files into actionable audiences. Traditional onboarding methods created delays and limited match performance, making it harder to execute campaigns with speed and precision.
With Enhanced Onboarding in Deep Sync One, the team was able to onboard and activate large-scale datasets in hours, not days. By leveraging deterministic identity and combining online and offline identifiers, they improved match rates, accelerated time to activation, and gained greater transparency into how their data performed across platforms.
Uploading a voter file isn’t activation!
See how leading agencies are closing the gap...
0 Comments