Reaching the right audience on the right social media platform can be difficult, and marketers need innovative ways to connect with their target customers. Odds are: your target audience is on TikTok. In fact, approximately 44% of the digital population in the U.S. uses this popular social media platform.
While TikTok is known for its short-form videos, its millions of global users make it a powerful marketing tool! And now that TikTok is available as a destination in the Deep Sync One platform, marketers can leverage its vast user base to reach their ideal audience more effectively than ever.
Here’s how our data can help businesses connect with their ideal audience on TikTok and significantly expand the reach of their campaigns.
TikTok presents a HUGE opportunity.
TikTok has rapidly become one of the most popular social media platforms worldwide, captivating millions of users with its short-form videos and engaging content. Marketers should tap into TikTok’s immense potential for several reasons:
It has a massive user base. TikTok has over 1 billion global users, making it a valuable platform to connect with potential customers.
It’s popular among millennials and Gen Z. While TikTok attracts users across age groups, it’s especially popular with younger generations. Nearly half of TikTok users in the U.S. are between 18 and 34 years old. For marketers targeting younger demographics, TikTok is a goldmine.
TikTok users are highly engaged. On average, users spend more than 1.5 hours per day on the app. And, 90% of users open TikTok daily. This high level of engagement allows marketers to capture attention and leave a lasting impression.
The app is still growing. TikTok’s number of active users has increased at an impressive rate, making it the fastest-growing social media app of all time.
With TikTok, it’s easier than ever for marketers to build brand awareness online. And now, you can effortlessly send your favorite Deep Sync One audiences to TikTok and expand the reach of your campaigns.
Connect with your audience on TikTok using Deep Sync One:
With TikTok as a destination in Deep Sync One, marketers can extend their reach beyond traditional advertising channels and tap into the platform’s vast, engaged user base. This expanded reach can help businesses connect with a broader audience and increase brand exposure.
Deep Sync One gives marketers a seamless way to send curated audiences to TikTok. To get started, visit the “Destinations” tab and follow the on-screen prompts to link your ad account. To make the most of this new feature, here are a few important notes:
- Available Segments: Deep Sync One’s updated Marketplace view indicates which segments are deliverable to TikTok, allowing marketers to easily select the most relevant audiences for their campaigns.
- Audience Builder Compatibility: While TikTok delivery is not yet enabled for audiences created in the Audience Builder, we plan to release this capability in early June.
- Monthly Data Usage Billing: Data usage from the TikTok platform will be billed monthly, so you can expect to see a monthly charge for TikTok data usage on your Deep Sync One account.
TikTok is a powerful platform for marketers to engage with their target audience. Now that it’s available as a destination in Deep Sync One, marketers gain access to an extensive user base and can reach their ideal audience more effectively.
By embracing TikTok’s potential, brands can expand their campaigns’ reach and impact. Link your TikTok ad account to Deep Sync One and start reaching your ideal audience, today!